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The 24Assets® Heatmap and 20-page report have been developed over the last 5 years working with VC's, acquisition specialists, M&A teams and researching hundreds of fast growth businesses throughout the UK, USA, Singapore and Australia.
24 Assets
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24Assets® is a system for building a valuable business that other people want to buy from, work for and invest in. This software system project manages your business growth.
Daniel Priestley, Co-founder Dent Global

What is a “business asset”?

A simple definition of a business asset is "anything that would still be valuable if you and your team disappeared".

If you’ve got a great website that would still be driving business tomorrow if you disappeared today, then it’s a business asset.

If you’ve created a product that your business sells and it would continue to sell for the same price even if you disappeared, then it’s an asset too.

If you have a brand, a database or a system that is valuable to your business even when you’re not around, it’s an asset.

If however, you need to be there to explain it or do something with it, then it’s not an asset.

So the stuff in your head has potential to be an asset, but it isn’t yet. The customers who only want to deal with you directly aren’t an asset. The half-finished training manuals that are on your hard drive aren’t assets yet either.

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Have you got the book?

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off.

This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

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Dale Murray

"24Assets® offers a fresh look at how to advance your business in the digital age. If you want a business that scales and achieves value, you’ll need to develop the business assets prescribed in this book"

Dale Murray CBE, Entrepreneur and Angel Investor

Revenue, Profit and Scale require an ecosystem of valuable digital assets.

Put simply - “Income follows assets”.

It's impossible to generate revenue without an underlying asset. If you want rent, you need a house. If you want dividends, you need shares. If you want royalties, you need a book. If you want to earn money from your business you need more business assets.

Having assets makes money a lot easier, because the revenue your business makes is directly related to your business assets.

Imagine that your business developed a best-selling book, an award winning website and had a world-class employee training program. All of these assets would improve the income your business makes.

Most struggling businesses focus on "sweating assets". This means they focus on things like sales, marketing and operations.

Great businesses focus on developing assets first and then sweating them.

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Our awards and associations


Why are business assets important?

Anything that Causes Stress or a Bottleneck can be linked to an asset deficiency

The 24Assets® Heatmap guides you to quickly identify the assets you need to develop, and generates a report to help you understand how you can build each asset.

Growing your business into a valuable asset is a project that can now be done more strategically and effectively.

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Why 24Assets®?

24 major Business Assets

Each asset makes your business more scalable, profitable and scalable.

Our 24Assets® Heatmap will identify which assets your business needs to develop
Get a 20-page report that will explain each asset and how you can develop it for your business growth

3000+ Businesses

We have worked directly with 3000+ businesses to help them become more visible,  valuable and scalable.

Charitable Fundraising  – We’ve raised over £450K for various charities through our events.

We’ve launched three best-selling books on business, won major awards and raised more than £450,000 to charities  around the globe.

Accelerating the Rising Stars of Business

We’ve worked with businesses of all shapes and sizes from start-up to billions in revenue. We’ve also worked with celebrities and sporting heroes.

Winning Awards Internationally

As a result, our clients have won awards, grown internationally, been featured in the press, increased their revenue and profit and raised millions in funding.

Fundraising for Clients – We’ve also worked closely with our clients and have raised amounts ranging from £100K – £3M in their behalf.

Our clients are also active fundraisers, and we’re proud of the funds we’ve helped them raise for their charitable causes.

Dent Global are worldwide leaders in strategy and technology for entrepreneurial businesses. In the last nine years we’ve built our global small business, with offices in the UK, Canada and Australia.

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